Understand how your links are performing with detailed analytics
Your dashboard provides a quick snapshot of your link performance with four key metrics:
Pro users can see their Top 10 Clicked Links directly on the dashboard. This helps you quickly identify which links are performing best.
Dashboard showing stats cards and Top 10 Clicked Links with pie chart
Every time someone clicks on your short link, EziLinks records the click. Basic click counting is available on all plans.
Use UTM parameters to track the effectiveness of your marketing campaigns in Google Analytics or other analytics tools.
UTM (Urchin Tracking Module) parameters are tags you add to your URLs that allow you to track where traffic comes from.
Identifies which site sent the traffic. Examples: facebook, newsletter, google
Identifies the marketing medium. Examples: social, email, cpc, banner
Identifies the specific campaign. Examples: summer_sale_2024, product_launch
Identifies paid search keywords. Examples: running+shoes, buy+now
Differentiates similar content or links in the same ad. Examples: logolink, textlink, button_cta
The UTM parameters will be automatically appended to your destination URL when someone clicks the link.
https://example.com/sale and you add UTM parameters, the final URL becomes:
https://example.com/sale?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale
To see analytics for a specific link:
Pro users get access to visual click charts that show click trends over time.
Analytics dashboard showing countries, browsers, devices and referrers (Pro feature)
Give your links clear, descriptive titles so you can easily identify them in your analytics.
Develop a consistent naming convention for your UTM parameters. This makes it easier to analyse data in Google Analytics.
Instead of using one link everywhere, create separate links for different platforms (Facebook, email, etc.) to track which channels perform best.
Regularly check your top-performing links to understand what resonates with your audience.